ABBADABBA'S COOLSHOES | eCommerce Launch for Local Shoe Retailer

Led a 16‑person project to add an eCommerce channel for a leading local shoe retailer by integrating the POS system, launching a mobile‑responsive design, and migrating content and catalog data. The initiative extended the brand beyond its physical stores, created a unified omnichannel experience, and established a scalable digital foundation.

Founded in 1981 in Atlanta’s Little 5 Points, abbadabba’s has grown to five metro locations and is known as Atlanta’s premier source for innovative comfort footwear. Coolshoes.com offers a broad selection of sports and comfort brands such as Adidas, Converse, Birkenstock, Chaco, New Balance, Toms, and UGG, with curated shoe selections, blog content, and brand stories available at www.coolshoes.com.