BigCommerce Product Catalog v3 Management Experience
This was a major redesign of the product creation and bulk‑editing experience, along with the full suite of product management tools, built on top of BigCommerce’s latest Catalog v3 APIs to address the second‑largest long‑standing platform detractor at the time. The changes increased product creation conversion for trials by 22% and trial‑to‑paid conversion by 5%, significantly improving a lagging KPI that is rarely moved by a single product release.
