KONTROLFREEK | Site Redesign & Commerce Modernization
Led a 9‑person project to redesign KontrolFreek’s site on an upgraded eCommerce platform, improving navigation, search, usability, and media content. The initiative elevated the digital brand experience, strengthened product discoverability, and better supported both direct and reseller‑driven sales.
KontrolFreek, a gamer‑led company based in Atlanta, creates performance gaming accessories that enhance comfort, reduce fatigue, and help players “become better gamers.” The site sells controller accessories, apparel, and accessory kits, available online or through authorized resellers worldwide, locatable via the store locator. Fans can explore videos, blog content, and community‑driven social content through the “FreekNation” section of the site.
